I interviewed six of the Twin Cities' best entrepreneurs for this story, from the CEO of Sleep Number to the teen geniuses behind your favorite bath bombs.
Some desserts are made to be eaten while wearing a tight-waisted ballgown or a perfectly tailored little black dress. Light-as-air macarons or adorably tiny petits fours are the post-prandial choice of the sort of person who nibbles daintily, brushes crumbs away from still-lipsticked lips and declares, “I couldn’t eat another bite.”
Gooey butter cake is not that kind of dessert.
Some people have jobs that are incredibly cool: supermodels, international spies, astronauts. And some people have jobs that seem enviably cushy, like mattress testers or chocolate tasters. Into the center of this Venn diagram of desirable careers step the whisky ambassadors of the world, a cadre of spirits-savvy professionals whose life’s work is to teach you about the wonders of whisky.
In the ’60s, Lay’s potato chips’ ”betcha can’t eat just one″ campaign linked the irresistibility of junk food with the reality of mindless overeating. In the ’90s, Pringles told us that “once you pop, you can’t stop.” Were these promises, or were they threats?