Twenty years ago, arranging for a doula to provide support at a childbirth was not a common practice. But as new mothers began talking to one other about how a doula helped them have the birth experience they’d hoped for or offered insight navigating the medical system, the practice became a “must have” for many moms and their families. As with birth, so with death.
Vital Farms, the second-largest egg brand in America by retail dollar sales, has introduced a traceability program with videos of the family farms where eggs originated. Having the opportunity to observe "the girls" in action has been a great way to connect their customers to the brand's core values.
Experts help sort out the best options for your next cookout
Meet the shop dogs of Minneapolis, from Monty the miniature schnauzer to Ruby, the chocolate Lab in residence
Meet the employees who bound into work every day, excited to start another shift. Each customer is a new best friend, at least until the next customer walks in the door. And if it all gets to be a bit too much, there’s always time to lie down on the bed near the register.
For the debit card division, I wrote this SMS-based financial literacy campaign for the unbanked and the underbanked. On a very tight timeline, I referred to input from guiding community coalitions, identified key topics, conducted original research and developed interactive scripts that were written at the appropriate comprehension level.
To freshen and enrich recipe content and improve standings in search results, I worked with the General Mills' team to write engaging stories about each of their 200 most-searched recipes. The 40,000 word project included research, writing, editing and coordination with the SEO analytics team. Recipes ranged from meatloaf to brownies to this Beef Stroganoff story about a 19th century Russian aristocrat, his French chef and an eponymous dish.
I wrote a fast-turn overhaul of this site to reflect new messaging and SEO guidelines, and to make the content more user-friendly.
On Monday evening, just hours before the citywide curfew went into effect, Rose McGee, 69, started giving away pies at the George Floyd memorial site.
For this launch of a state-approved medical cannabis dispensary, I worked with the advertising agency's strategic team as a content strategist and developer. I researched applicable medical conditions, toured facilities, interviewed stakeholders, explained legal parameters/regulations, and wrote copy for the web site launch.
To support a new name and brand identity, I developed messaging strategy and wrote copy for this refreshed website for the largest provider of pharmacy, outpatient telepsychiatry and medication management services in the United States (the company was subsequently aquired by UnitedHealthcare).